Building a website? Don't skip this crucial step!

James Hutton
February 20, 2023
5 min
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To help you determine the purpose of your website and ensure that it meets your specific needs, we have created a helpful website checklist that outlines the key steps to take when building a website. This checklist covers everything from defining your website's goals and target audience to selecting a web hosting provider and optimising your website for search engines. You can download this checklist below.

In today's digital age, having a website is essential for any business looking to establish an online presence. However, building a website without a clear purpose can be a waste of time, effort and resources. It's important to choose the purpose of a website before building it, whether it's a brochure, collection of leads, e-commerce, information or custom web application.

Brochure Website:
A brochure website is a simple online presence that showcases your company's products or services. It is similar to a printed brochure, but in a digital format. The goal of a brochure website is to provide potential customers with basic information about your business and to create a positive first impression. It's important to keep in mind that a brochure website is not intended to generate leads or sales, but to provide general information.

Collection of Leads:
A lead collection website is designed to capture visitor information, such as names and email addresses. This information can be used to build a contact list for email marketing campaigns or to follow up with potential customers. The goal of a lead collection website is to generate leads and increase conversions.

An e-commerce website is an online store that allows customers to purchase products or services. The goal of an e-commerce website is to make it easy for customers to find and purchase products, and to increase sales. It's important to choose an e-commerce platform that is user-friendly and has the features you need to manage your online store.

An informational website is designed to provide visitors with in-depth information about a specific topic. The goal of an informational website is to educate and inform visitors. This type of website is often used by non-profit organisations, government agencies, and educational institutions.

Custom Web Application:
A custom web application is a website that is built specifically for a company's unique needs. It can be designed to automate business processes, manage data, or provide other functions that are not available with off-the-shelf software. The goal of a custom web application is to improve business efficiency and productivity, and to provide a competitive advantage.

Why It's Important to Choose the Purpose of a Website:
Choosing the purpose of a website is important because it helps you to focus your efforts
and resources on achieving your goals. By understanding the purpose of your website, you can design it to meet your specific needs and the needs of your customers. This can help you to create a better user experience and to achieve better results.

For example, if you are building a lead collection website, you need to focus on designing a form that is easy to use and encourages visitors to provide their contact information. If you are building an e-commerce website, you need to focus on designing a user-friendly interface that makes it easy for customers to find and purchase products.

Additionally, if you are building a custom web application, it's important to work with an experienced development team who can help you to identify your specific needs and design a solution that meets those needs. A custom web application can be a powerful tool for improving your business processes and gaining a competitive advantage, but it's important to make sure it is built correctly to avoid problems down the road.

In conclusion, choosing the purpose of a website is an important first step in the website development process. It can help you to create a website that meets your specific needs and the needs of your customers. By choosing the right purpose for your website, you can create a better user experience and achieve better results. Whether you are building a brochure website, lead collection website, e-commerce website, informational website or custom web application, it's important to understand your goals and design a website that meets them.

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James Hutton
Operational Director

New Website & Digital Marketing Checklist

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